BRM Project 2018

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Friday, November 30, 2018 | 9:06 AM | 0 comments

Dynamic capability theory 1997 by David Teece, Gary Pisano and Amy Shuen.

About :
Dynamic capability is a theory of competitive advantage in rapidly changing environments. The capability of an organization to purposefully adapt an organization's resource base. Dynamic capabilities theory concerns the development of strategies for senior managers of successful companies to adapt to radical discontinuous change, while maintaining minimum capability standards to ensure competitive survival.

This theory support the Hypothesis and model because Flexible Human Resources diversifies the ability to integrate, build, and reconfigure competencies to deal with rapidly changing environment. flexible HRM is the dynamic capability which focuses on adapting attributes of employees i.e. skills, behaviors and functioning according to the changing environment situations (Wright & Snell, 1998;Wright, Dunford, & Snell, 2001).



Resource based view 1999 by Wenerfelt, B.

About :
 The resource-based view (RBV) is a managerial framework used to determine the strategic resources with the potential to deliver comparative advantage to a firm. These resources can be exploited by the firm in order to achieve sustainable competitive advantage.

RBV supports it because Hr flexibility is the firm’s internal resource or organizational capability that creates diverse skills, diverse behaviors and stretchable Hr practices which are valuable, rare, difficult to imitate and substitute and leading towards firm innovativeness to gain a sustainable competitive advantage for the firm (Bhattacharya et al. 2005; Ngo & Loi, 2008).


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